traceparkdesign

Posts Tagged ‘branding’

Oreos Gay Pride Cookie

In Advertising, Branding on June 27, 2012 at 10:00 pm

This image was posted on the Oreo’s Facebook page with the caption”Proudly Supporting Love” and also tweeted by the company via its Twitter with the caption”Celebrate Your Pride For Love!” I thought it was a great move on the part of Oreos. Not necessarily because it will help the company’s bottom line (though I’m sure the company will see some type of spike in sales as a result of this), but in some sense, because Read the rest of this entry »

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9 Criteria Essential for Branding Essence

In Branding on June 26, 2012 at 2:00 pm

According to HubSpot, “The Brand Essence Exercise can help a business of any size define what the true essence—the soul, spirit, and nature—of its brand is. Identifying what this crisp message is will pave the path for seamless customer engagement throughout the various communication stages that have manifested online. (Remember, for your brand to succeed, it must engage with its audiences online. Effectively.)”

This list and description is courtesy of Hubspot, based on Brian Solis’s book “The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.” In his book, he describes the 9 criteria essential for creating an engaging and successful brand, for creating the essence of your brand. I always try to get clients to figure out what they want from their brand. What emotions should the brand evoke or call upon? What ideas should customers get from the brand? The list below provides a great reference when determining a company’s brand. And it’s a effective way to keep the company’s brand in mind when making decisions.  Read the rest of this entry »

Old Navy Summer Kick-Off – Frozen Flip Flops

In Advertising, Marketing on June 5, 2012 at 9:58 pm

Every girl knows that Old Navy is the go-to place for quick, cheap, simple flip-flops. They last the whole summer and even better but they’re about $3 per pair. And in my opinion, $3 isn’t bad for 3 months of use. Old Navy held a kick-off party this year. And as part of that party, they froze dozens of pairs of flip flops in ice blocks, and participants had to chisel their way to a free pair of flip flops. I call this advertising and marketing genius,  and I’ll tell you why. Read the rest of this entry »