Posts Tagged ‘marketing’

Old Navy Summer Kick-Off – Frozen Flip Flops

In Advertising, Marketing on June 5, 2012 at 9:58 pm

Every girl knows that Old Navy is the go-to place for quick, cheap, simple flip-flops. They last the whole summer and even better but they’re about $3 per pair. And in my opinion, $3 isn’t bad for 3 months of use. Old Navy held a kick-off party this year. And as part of that party, they froze dozens of pairs of flip flops in ice blocks, and participants had to chisel their way to a free pair of flip flops. I call this advertising and marketing genius, ¬†and I’ll tell you why. Read the rest of this entry »